Entrepreneur with Impact

"You make a living by what you get, you make a life by what you give."

- Sir Winston Churchill

Dee Dee Ricks is an entrepreneur, philanthropist, mother and three time cancer survivor. She dedicates her time towards social equality, access to healthcare and identifying opportunities in the marketplace by creating companies and solutions to address these needs. Dee Dee believes that gender and ethnicity should not impede the ability of individuals to thrive on the same ground as others.  

A serial entrepreneur, Ms. Ricks began her first business at the age of 11 painting house numbers on the front of the house curbs. She realized that day, the sky is the limit for entrepreneurship. Dee Dee's current work enables her to give back, and having organized the donation of millions of dollars to her philanthropic endeavors, she’s now able to help those most in need.


Ms. Ricks has worked within the alternatives industry for over two decades.  She launched Munificent Asset Management in 2016, leveraging over two decades of expertise building businesses and strategically assessing alternative investment managers.  From her work within financial services, she realized the need for more diverse investors, transparency and impact investing within the alternatives and financial services industries which Munificent was created to address.  In 2018, Dee Dee closed Munificent due to a lack of interest from institutional investors to support her women-owned fund.

In addition to Munificent, Ms. Ricks founded Ricks Consulting Group, Inc. which advises hedge funds and family offices on strategy development and talent acquisition.  She launched the firm in 1994 with her first client being one of today’s most successful hedge funds, D.E. Shaw.  She has counseled leading multi-strategy firms during their growth and expansion phase into new asset classes and strategies by helping clients understand their strategic and competitive positioning in the marketplace. Her proprietary research process has identified new investment opportunities for leading alternative firms to capitalize on synergies within their existing business structures.

Ms. Ricks has closed hundreds of complex deals with the founders of multi-billion dollar, multi-strategy funds. Her proven track record of onboarding top talent to launch successful strategies has allowed her to align her revenue with her clients. Building on her extensive experience, Ms. Ricks created the proprietary POPM model (Portfolio of Portfolio Managers), which enabled her to be the first to bear “netting risk” on innovative deal structures.

Ms. Ricks was one of four finalists in the Ernst & Young’s National Young Entrepreneur of Year Award in 1998 for her groundbreaking recruiter training venture, Internet Research Services, her second company that she ran alongside Ricks Consulting Group from 1996 to 1999.  In 1998, recognizing the internet boom, she created a division of RCG, Omnioptions.com.  The  company focused on recruiting C-Staff out of Corporate America into “dot com” startups.  Clients included visionaries such as D.E. Shaw’s Juno and Farsight, Doubleclick, E-Trade, DLJ Direct and CMGI.  


In addition to her pioneering work in alternatives, Ms. Ricks is a recognized advocate for access to healthcare. Since her diagnosis with breast cancer and the debut of her HBO documentary, The Education of Dee Dee Ricks, she has given over 100 keynote addresses to Fortune 500 companies, foundations, financial services conferences and non-profit organizations in the US and abroad.   Ms. Ricks is a sought after inspirational speaker on access to quality healthcare, patient navigation, alternatives and entrepreneurship. She is a multi-faceted speaker, who has addressed a wide variety of audiences, including: corporate engagements for Eli Lilly, Johnson & Johnson, Novartis and Wells Fargo; non-profit organizations such as Robin Hood, Susan G. Komen, CancerForward and Livestrong; major medical institutions such as the University of Florida’ Cancer Center, Lexington Medical Institute, University of Arkansas Medical Center and the Queen’s Medical Center in Hawaii;  keynotes for medical conferences such as the Global Prostate Cancer Conference 2015 in Jamaica.  Most recently, Ms. Ricks spoke on impact investing at DC Finance’s 2016 Florida Family Office & Wealth Management Annual Conference.


Having served as Chair of the Harold P. Freeman Patient Navigation Institute and as a dedicated hockey mom (a predominantly non-diverse sport), she understands the social injustices underserved individuals face in healthcare treatment as well as in their day-to-day activities. In addition to her commitment to access to healthcare and equality, she wanted to take on an issue that would impact her sons whom are avid hockey players.  After all, charity begins at home.  She is the Founder of The NextGen AAA Foundation, a 501(c)3, that aims to shape and educate promising top-level youth hockey players, facilitating their path to higher education.


She received her Bachelor of Science degree from the College of Health and Human Performance (HHP) at the University of Florida in 1991 and was inducted into the University of Florida’s HHP Hall of Fame in 2016.


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